The closure of the News of the World after 168 years in print was the first significant effect of the scandal.In the days leading up to 7 July 2011, Virgin Holidays, the Co-operative Group, Ford Motor Company and General Motors (owner of Vauxhall Motors) had all pulled their advertisements from the News of the World in response to the unfolding controversy.[79][80] Other major advertisers who considered doing likewise included mobile phone operators Vodafone, O2, Everything Everywhere (T-Mobile and Orange), Deutsche Telekom, France Telecom, EasyJet, Lloyds Banking Group, German utility company RWE (owner of Npower), electricals retailer Dixons, and Tesco.[79][80] Kesa Electricals, owner of the Comet electricals chain, and Renault said they had no advertising plans scheduled in the foreseeable future and were also considering whether they should join any future boycott.[79]James Murdoch announced on 7 July 2011, that, after 168 years in print,[81] the News of the World would publish its last-ever edition on 10 July, with the loss of 200 jobs.[82][83] News Corporation said that all profits from the final edition would go to good causes. Downing Street said it had no role in the decision.[84] James Murdoch conceded the paper was "sullied by behaviour that was wrong", saying "if recent allegations are true, it was inhuman and has no place in our company."[85]
Other executives of the company said the phone hacking was more widespread than previously believed and that they are cooperating with investigations into the allegations.[86][87][88] Editor Rebekah Brooks told staff at a meeting that she recognised following an internal investigation that "other shoes would drop", a phrase indicating that further revelations of wrongdoing would follow.[89]
There was immediate speculation that News International will launch a Sunday edition of The Sun to replace its sister paper News of the World.[90]
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